INDUSTRY:
AI
CUSTOMER:
LUCID LABS
EXPERIENCE:
UX/UI DESIGN, BRAND DESIGN
TOOL:
FIGMA, FRAMER
Website Design
about.
I designed the branding, UX, and UI for Lucid Labs, shaping its digital presence from the ground up. The goal was to create a modern, intuitive, and engaging platform that effectively communicates the company’s expertise in AI-driven solutions. Using Framer, I developed a seamless and interactive website with fluid animations and a user-friendly experience. Throughout the project, we ensured that both visual appeal and usability aligned with Lucid Labs' innovative and forward-thinking identity, emphasizing their role in cutting-edge AI-powered solutions.
challenge.
One of the key challenges was establishing a distinct brand identity while ensuring an optimal user experience for a company specializing in AI services. The design had to be both visually compelling and functionally intuitive, making it easy for users to understand and navigate Lucid Labs’ AI-driven offerings. Additionally, we launched multiple iterations of the website, testing and refining the design to improve conversion rates. Balancing aesthetics, performance, and usability while leveraging Framer’s animation and interaction capabilities required careful structuring and strategic decision-making to effectively showcase AI-powered solutions.
result.
Through continuous iteration and testing, the final website successfully delivers a highly engaging and smooth user experience, effectively presenting Lucid Labs' AI services. The various versions launched allowed us to analyze user behavior and refine the design, leading to improved conversion rates and engagement levels. The final iteration incorporates optimized navigation, refined interactions, and a stronger visual hierarchy, ensuring an effective and seamless experience. This project showcases how data-driven design decisions and strategic branding can enhance both user engagement and business impact, particularly in the field of AI-driven innovation.
