INDUSTRY:
FINANCE
CUSTOMER:
RIDE
EXPERIENCE:
UX/UI DESIGN, BRAND DESIGN
TOOL:
FIGMA
Website Design
about.
In this project, I designed a modern and user-friendly website and developed the branding for a Germany-based company providing Legal Entity Identifier (LEI) services. The goal was to create a professional and trustworthy digital presence that reflects the company’s values while simplifying the LEI application process for users. The design needed to ensure clarity, accessibility, and seamless navigation, making complex financial processes more approachable.
challenge.
One of the key challenges was translating technical and regulatory information into an engaging and user-friendly experience. The website had to balance professionalism with simplicity, ensuring that users—many of whom are unfamiliar with LEI registration—could easily understand the process. Additionally, the site required an SEO-friendly structure to improve search visibility and drive organic traffic, increasing conversions.
result.
The final design successfully delivers an intuitive and optimized digital experience, making the LEI application process seamless for users. The cohesive branding and clean UI establish trust and credibility, reinforcing the company’s industry expertise. The SEO-optimized structure enhances online visibility, attracting potential clients and improving conversion rates. Overall, the project effectively aligns functionality, aesthetics, and business goals to create a strong market presence.
