INDUSTRY:
CYBER SECURITY
APPROACH:
CREATIVE COMMUNICATION
EXPERIENCE:
UX/UI DESIGN
TOOL:
FIGMA
Product & Feature Design
about.
This project, developed as part of a master's elective course, focused on designing a creative communication strategy for a social initiative. The main objective was to transform hate into love by developing an autocorrect text system that alters bullying expressions into positive and constructive language. Through this approach, the project aimed to challenge online negativity and promote empathy in digital communication.
challenge.
The key challenge was ensuring that the autocorrect system could effectively modify harmful language while maintaining the original intent of the message in a meaningful way. It required striking a balance between intervention and user autonomy, as well as addressing potential ethical concerns around censorship and free speech. Additionally, the project needed to create an engaging and persuasive communication strategy to encourage adoption.
result.
The final outcome was an innovative autocorrect-based solution that reframes negative language into positive expressions, fostering a more supportive online environment. The project successfully highlighted the role of design in addressing social issues and demonstrated the potential of technology-driven interventions in combating digital bullying.
