INDUSTRY:
FINANCE
CUSTOMER:
RIDE CAPITAL
EXPERIENCE:
UX/UI DESIGN
TOOL:
FIGMA
Performance Page Design
about.
This project focused on designing an optimized landing page to effectively reach the target audience and increase conversion rates. By analyzing user behavior and making data-driven decisions, I developed a clean, modern, and strategic design that aligns with the brand’s identity while prioritizing user experience. The goal was to create an engaging and seamless journey for visitors, guiding them toward conversion through intuitive design and trust-building elements.
challenge.
The key challenge was ensuring a high-performing user experience across both mobile and desktop while maintaining a consistent brand identity. On mobile, the design needed to simplify navigation, enhance loading speeds, and optimize CTAs for engagement. On desktop, the focus was on structured content presentation, impactful visuals, and a strategic layout to drive conversions. Balancing aesthetics with functionality while optimizing for different screen sizes was a critical part of the process.
result.
The final landing page successfully improved mobile conversion rates by 3% and desktop conversion rates by 4%, demonstrating the impact of a user-focused and data-driven approach. By eliminating friction points and addressing user needs, the design not only boosted performance but also strengthened brand perception. The result is a visually appealing, conversion-optimized landing page that enhances both user engagement and business success.
