INDUSTRY:
FINANCE
CUSTOMER:
RIDE
EXPERIENCE
UX/UI DESIGN
TOOL:
FIGMA
Nav Design
about.
This project focused on designing a navigation system that optimizes user engagement by analyzing how users interact with content. The design explored two perspectives: "Produkte" (Products), which provides detailed product information, and "Lösungen" (Solutions), which presents a problem-solving approach by showcasing how products address specific user needs. The goal was to understand which approach attracts more attention and drives higher engagement, ensuring a user-centered and data-driven navigation experience.
challenge.
The main challenge was determining the most effective way to structure navigation to align with user behavior and business goals. Users engage with content differently, and it was essential to identify whether they prefer exploring products directly or navigating through solutions to find what they need. Ensuring a seamless user journey while balancing both perspectives required an iterative, data-driven approach that informed strategic design decisions.
result.
The analysis revealed that users engaged more frequently with the "Lösungen" section compared to "Produkte," indicating a stronger preference for solution-oriented content. Higher interaction rates within the "Lösungen" pages highlighted the importance of guiding users through problem-solving narratives rather than direct product listings. As a result, the next design iteration will prioritize and expand the Lösungen section, enhancing user engagement and satisfaction while aligning with business objectives.
